CMO Tenure Falls to Less Than Half That of Other C-Level Executives

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According to Spencer Stuart’s recent CMO Tenure Study, the average tenure of a CMO at the top 100 US ad spenders has fallen to 43 months. While that’s much better than its low of 23.2 months back in 2006, a problem is evident when average CMO tenure is compared to that of other C-Suite executives, […]

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